Merseyside model advertising and marketing specialist Wild Thang invests £250,000 in new hi-tech tools at its Bootle manufacturing facility. Tony McDonough experiences
Wild Thang is investing £250,000 in new equipment for its Bootle plant because it will increase capability to satisfy rising demand from each UK and abroad clients.
Positioned near the River Mersey, Wild Thang produces an enormous vary of branded items, together with t-shirts, pens, baseball caps, mugs, coasters, baggage and banners of all sizes.
Blue-chip purchasers embody Vimto, SkyBet, McDonald’s, Princes Meals, LJMU and Paddy Energy. The agency additionally does work for plenty of Premier League golf equipment together with Liverpool and Everton.
Regardless of seeing a downturn through the pandemic the agency invested greater than £2m in an improve of its headquarters. Within the final 12 months it has additionally opened a base within the Republic of Eire and headcount has grown by round 25% – with extra jobs on the best way.
Now the agency is embarking on a brand new part of progress. Earlier this 12 months LBN reported how Wild Thang was putting in photo voltaic panels on its roof. Now it’s investing an extra £250,000 within the newest equipment to extend manufacturing capability and save power.
Managing director Andrew Dwerryhouse, who based the enterprise with a grant from the Princes Belief, mentioned: “At Wild Thang, now we have at all times been dedicated to pushing boundaries and exceeding expectations on this planet of printing and branding.
“So it’s with nice pleasure and satisfaction that we announce our important funding in new equipment, solidifying our place as one of many greatest and greatest manufacturing hubs within the UK if not the world.
“In 2023, we’re investing roughly £250,000 to boost our capability and so our group can embrace the newest revolutionary branding strategies, which can elevate us to new branding heights.”
New package features a V8 DTF (Direct To Movie) machine, accompanied by an industrial ending unit This makes use of inkjets to print the picture direct to movie, creating industrial retail high quality textile transfers which is then warmth sealed to the garment or cloth.
It presents enhanced color vibrancy and high-resolution printing capabilities and print speeds of as much as 24 sq m per hour. This implies Wild Thang may give clients sooner turnaround occasions.
“It actually locations us on the reducing fringe of the trade which means we’re capable of model on any sort of attire with an enormous number of branding strategies,” added Andrew.
Wild Thang has additionally acquired three new embroidery machines. They’ll improve the embroidery capability and, particularly, will assist the enterprise meet rising demand for branded headwear.
Two extra Industrial pneumatic programmable warmth presses have additionally been added. This funding will increase manufacturing capability for warmth seal manufacturing which has seen important demand and progress.
And to complete off the newest equipment improve, Wild Thang has acquired an extra forklift truck and a high-level order picker automobile. With the agency having added further warehouse house this presents higher security and effectivity.
Andrew mentioned: “Our dedication to sustainability is one other vital side of our funding. DTF printers, just like the V8 DTF machine, use planet-friendly water-based inks and stop extra ink movement.
“And plenty of fashions characteristic revolutionary options corresponding to powder shakers or upgraded suction programs, decreasing waste and selling a greener method to printing.
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At Wild Thang, 12 months upon 12 months we proceed to make these investments into our workers, expertise, software program, HQ and naturally in-house branding equipment.
“We all know that with continued funding, we are able to proceed to push the boundaries the world class Wild Thang manner.”