Merchr, a platform for print-on-demand products, has added three new members to its team.
Ariel Or and Titilayo Saalu have been hired as graphic designers. Dan Delew is the new partnerships manager.
Merchr’s production facility is located in Middleton (Greater Manchester) and its second office is in London. This allows individuals and group to create their own merchandise collection and sell it.
Delew is a marketing professional with five years experience, mainly within the retail sector. Merchr has hired him from Tessuti premium fashion retailer. He also worked previously at Regatta Group sportswear brands Dare2b, Tech Nation and Dare2b.
Merchr’s role involves building new partnerships with retailers and other businesses, such as sports clubs, tourist attractions, etc., as well as product suppliers.
Merchr co-founder and director Nora Yassin said: “As a company focused on supporting retailers and brands, we recognised the need to recruit someone with hands-on experience in the retail sector. Dan’s expertise in this industry will be a huge asset to the business. His arrival allows us to create even more high-level and impactful partnerships.
“Our strategy is for Merchr to become a broad marketplace, and we believe that the way to achieve this is through partnerships – with suppliers to add more products and with the likes of retailers, visitor attractions and sports clubs.”
She added: “Investing in talented graphic designers ensures that we are moving forward in the right direction and aligning with our growth goals by raising our brand presence and creating a competitive edge. A key part of the strategy is to create compelling on-brand content and visuals that grab our Merchr user’s attention. Current projects include packaging, marketing materials, branding concepts, product designs and more.”
Merchr has now hired 20 people, and is currently recruiting for various roles including web developers and e-commerce channels managers.
Merchr’s product range has been expanded with the addition of towels, blankets mugs placemats coasters canvas prints hot water bottles and canvas prints in partnership with Jondo. Clothing for babies and children was also added in partnership with Snuggle.
There are also hoodies, tee-shirts, polo shirt, jackets, and hats. Also included in the range of products are tote, make-up, and messenger bags. Power banks and earphones. Office items like pens and pencils. Pouch and highlighter. Water bottles and tumblers.
Merchr is a platform created by a team of experienced professionals, with the support of Martin Varley. Varley is renowned as a senior executive within the industry. Users can create and launch an online store for free by uploading custom product collections that include artwork, logos, slogans, or images. Alternatively, they can connect an existing website via Merchr’s integrations with e-commerce platforms such as WooCommerce, and soon Shopify.
Merchr helps individuals and groups – from charities, visitor attractions, clubs, societies and schools to musicians and other entertainers, sports people, entrepreneurs and YouTubers – to build their brand and reach new audiences by creating merchandise stores to sell to fans, friends and followers in an eco-friendly, risk-free way without the need to hold stock or worry about the logistics of production, printing and shipping.
Merchr prints and drops-ships the merchandise at the prices set by the retailer. Once an order is placed, Merchr’s software delivers print-ready artwork directly to the Middleton facility which is equipped with the latest digital printing, direct-to-garment, direct-to-film and laser engraving machinery. The products are delivered within 24 hour.