CLEARWATER, FLORIDA – June 24, 2024 – (PR Newswire) — PostcardMania, the $104.6 million advertising and marketing expertise agency with 380 employees, is partnering with Konica Minolta, the economic and business printing chief, to develop the printing capabilities of its fastest-growing unsolicited mail automation division, PCM Integrations.
PostcardMania’s multi-million greenback automation-led division presently spearheads development on the agency with 76.7% top-line income development within the first quarter of 2024 and 44% annual income development in 2023. PCM Integrations focuses on unsolicited mail API integration to any software program or CRM, giving customers the flexibility to ship particular person mailers primarily based on the kind of contact and/or event. A few of the triggers API integration customers can wield are robotically mailing birthday playing cards to shoppers, welcome playing cards for brand new prospects, periodic reminders, and deserted purchasing cart affords.
Konica Minolta’s era 4 AccurioJet KM-1e LED UV Inkjet Press focuses on printing the individual-level mailers PCM Integrations affords and was put in at PostcardMania in April of 2024. That is the fourth Konica Minolta digital press put in amongst PostcardMania’s rising fleet.
“We’re excited so as to add one other Konica Minolta AccurioJet KM-1e press to our operations,” stated Pleasure Gendusa, Founder and CEO of PostcardMania. “With this extra press, we’ll be capable to maintain our development going ahead and proceed our mission of serving to enterprise homeowners throughout the nation develop and develop their companies with confirmed mailing options.”
Not like offset presses focusing on bulk printing, digital presses enable companies to customise every mailer to the recipient with dynamic knowledge equivalent to recipients’ first names, previous buy behaviors, and different personalizations confirmed to spice up response and ROI. Analysis reveals 84% of persons are extra doubtless to concentrate to a unsolicited mail piece whether it is customized.
With the addition of the KM-1e, PostcardMania shoppers and its companions will be capable to print and mail in real-time for higher outcomes — the truth is, analysis has confirmed that as much as 50% of B2B gross sales go to the enterprise that responds first.
Frank Mallozzi, President, Industrial and Manufacturing Print, at Konica Minolta expressed delight in offering superior printing expertise to help PostcardMania’s development and success. “We’re proud that Konica Minolta is the seller of alternative for market leaders like PostcardMania who need one of the best manufacturing inkjet expertise to assist their prospects’ companies develop and develop,” he stated. “It has been our pleasure to associate with the modern management and folks at PostcardMania.”
Trying forward, PostcardMania stays agency in its long-standing objective: to offer efficient, results-based advertising and marketing options that generate leads, gross sales and income for companies nationwide.
For added data or to schedule an interview with Pleasure Gendusa, contact Jessica Lalau at 888-338-6409 or e mail [email protected].
About PostcardMania
PostcardMania is among the nation’s only advertising and marketing firms specializing in lead era for small to large-sized companies. They’ve been featured on the Inc. 500 and 5,000 lists in addition to Forbes.com, Entrepreneur, Inc. Journal, and extra. PostcardMania affords absolutely built-in, results-based advertising and marketing campaigns that seamlessly deliver on-line and offline channels collectively. Go to www.postcardmania.com for extra data.
About Konica Minolta
Konica Minolta Enterprise Options U.S.A., Inc.’s (Konica Minolta) journey began 150 years in the past, with a imaginative and prescient to see and do issues in another way. The corporate innovates for the nice of society and the world. The identical objective that stored it shifting then, retains it shifting now. Konica Minolta goals to associate with shoppers to Give Form to Concepts by supporting their digital transformation by its expansive Clever Related Office portfolio. Its enterprise expertise choices embody IT Companies, clever data administration, video safety options and managed print providers, in addition to workplace expertise and industrial and business print options. By way of its ongoing work, the corporate is lucky to be repeatedly acknowledged for its services and products. This consists of, however is just not restricted to being included on CRN’s MSP 500 listing quite a few occasions; named a finalist within the IT Software program Class by The World Expertise Awards; acknowledged because the #1 Model for Buyer Loyalty within the MFP Workplace Copier Market by Model Keys and offered with Keypoint Intelligence’s BLI 2021 A3 Line of The Yr and BLI 2021-2023 Most Colour Constant A3 Model Awards for its bizhub i-Collection. For extra data, please go to Konica Minolta on-line and observe its accounts on Fb, YouTube, LinkedIn and Twitter.
