Perfect Moment, a London-based skiwear brand has teamed up to launch a capsule collection for holidays with New York-based sustainable demim label DL1961.
The six-piece collection includes puffer jackets, ski pants and Perfect Moment’s all-in-one jumpsuit rendered in DL1961’s sustainable denim. The collection has Perfect Moment’s signature houndstooth patterns and star motifs.
The capsule costs $570-$1,150 and is available at Farfetch.com, Perfectmoment.com Net-a-porter.com, DL1961.com and Farfetch.com.
“Creating a denim fabric that is sustainable, water resistant and functional enough to ski in was one-half of the challenge,” said Sarah Ahmed, creative director of DL1961. “The other was constructing that denim in a lightweight down-based ski fit that represented the impeccable PM (Perfect Moment) aesthetic. Through a rigorous sampling and testing process and truly collaborative effort, we really feel that we brought Jane’s vision to life of bringing denim back to the slopes,” she said, referring to Jane Gottschalk, creative director of Perfect Moment. “We want to think that, unlike the ’80s denim that dominated the slopes, this capsule is both fashionable and functional and represents the performance and style that PM (Perfect Moment) and DL (DL1961) are known for.”
Perfect Moment received substantial investment this summer from Nick Jonas (star couple) and Priyanka Chopra–Jonas (star couple). The brand started as a luxury skiwear label and has expanded to include lifestyle and surf categories. Customers will be able to access fashion on the slopes, but without sacrificing practicality and functionality.
“When I was a teenaged skiing obsessive growing up in Switzerland, all the cool kids who could ski really well skied in denim,” Gottschalk said. “I’ve always wanted to bring denim back to the slopes with Perfect Moment, but it’s had to be earth-friendly. After meeting the founders and learning about their amazing vertically integrated technology, we knew we had the right partner to bring denim back on the slopes in a sustainable way. We also wanted to keep our customers dry and warm. Matching our expertise in performance sportswear with DL1961’s extensive denim innovation has created a collaboration that is set to move the needle this winter — and make a style statement in the process,” she said.
Asked if this was an ongoing collaboration, Ahmed said, “This debut ski collection helped us understand what our capacity really is when it comes to denim innovation. This collaboration is a testament to our commitment to innovation, sustainability, and style. However, getting here from a technical standpoint wasn’t easy, but we are proud of where we ended up. We are excited to see the response from the audience and hopefully continue to collaborate with Perfect Moment in the future in both surf and ski.”
Ahmed acknowledged that DL1961 was as much a technology company as it is a denim company and said the pieces could be used for skiing. All six pieces are water resistant, warm and come with Perfect Moment’s signature ski necessities such as goggle clothes, snow skirts and lift ticket pockets. “The water resistance comes from an ultra-light wax coating. It’s barely noticeable but helps the water slide right off so you can fall in the snow but still look chic. The puffers are filled with responsibility-sourced Allied down, and the pants and ski suits are lined with thermal fleece,” she said.
She explained that six of the pieces are made with recycled cotton sourced from Recover, a materials science company. Every piece is made with at least 20% Recover recycled cotton. In addition, everything was made in DL1961’s facility, which uses solar power, clean dyes and waterless laser and ozone technologies to create patterns and details.
The capsule will be accompanied by an ad campaign, shot by Petros, which will run on both brands’ e-commerce websites and social media channels.
Perfect Moment was established in Chamonix, France and later moved to London. It is well-known for its brightly-colored, star-printed, or striped skiwear that sells at retailers like Net-a-porter and Mytheresa. It was first created for extreme sport racers, before it moved into fashion.
DL1961, a family-owned brand, oversees all aspects of the production, fiber to finished garment.