It can be difficult to label your product, especially if you are not familiar with the process. But if done correctly, labelling can help you mention the right information and improve your product’s appearance.
Incorrectly done, it can lead confusion and cost you valuable time and resources. To ensure a smooth label printing process, here are some tips on what to do – and what not to do.
What Label Printing Can Do
1. Select the Right Material for Your Label
You can find a variety of labels materials in different sizes and finishes. Consider how long it should last and how many wear and tear it will withstand before you choose your label material.
If labels are going to be exposed for long periods of time to heat or moisture, you should opt for a heat-resistant or waterproof material. You can also choose a better-quality paper stock or plastic stock if you need something that will last longer.
You must choose the right material for your label to look great and withstand any weather conditions.
2. Take a look at Safety Requirements
The safety guidelines are the next crucial aspect of labels. A country’s health and safety regulations must be meticulously followed while deciding on the label design. Labels should clearly indicate any regulations, including important warnings and precautions as well as ingredient lists, shelf lives, shelf life and other guidelines.
Bad publicity can lead to brand damage if a product is not properly labeled.
3. Do Use Your Colour Palettes
Your label colours should not be chosen randomly. Marketing colours are very important.
Before placing an order for custom labels printing, you should be cautious about choosing colours. If you are creating labels for indoor product labelling, avoid too many colours, especially if it will be wrapped around a product.
4. Do You Add Storytelling?
Labels can be any type. A label can be anything. It could be a simple piece of paper with information about your product or it could tell the story of your brand/product.
Each product has a unique feature. Storytelling is the best way to convey these differences to your customers. The story of your product should highlight a unique quality that appeals specifically to your target market.
Customers may feel like they are part of the event if you describe your brand in a unique and appealing way. This encourages inclusion and loyalty.
5. Professional Printing Services
It’s always better to have a professional printer create custom labels instead of attempting them yourself at home using an inkjet printer or DIY kit from a local store.
Professional printers use higher-quality presses which can produce more than what is possible with home printers. It ensures consistent results for all labels printed simultaneously.
These presses require less manual intervention that home printers. This makes it possible to produce more precise results in a shorter amount of time and with less effort.
Professional printing services are a must, regardless of how small your company is.
The Don’ts of Label Printing
1. Don’t Underestimate Finishes
The finish type is another important aspect of choosing materials. There are several options for finishing materials, including matte, glossy, metallic foil stamping and embossing.
Finishes not only enhance the look of labels but can also protect them against UV exposure and abrasions. So you should consider which finish best suits your product’s needs to get the most out of each label.
2. Don’t Overcrowd the Label
One of the most popular ideas in labelling is the idea that simpler is more. You have a limited amount of space on a product label, but you can make use of that space to convey all the information consumers need without overwhelming them.
Always prioritise your content. What information should be included? And what can be added to the website or social media platforms. Complex product labels can make consumers feel uncomfortable.
3. Don’t Make Deceptive Claims
Today’s consumers are looking for companies and products that are ethically and socially conscious. If your products are not eco-friendly, don’t claim them. It will be a serious error if you can’t check the truth of a claim you make about your product’s health, environment, or other aspects.
Authorities and consumers are more aware of misleading labelling and advertising tactics and are taking steps to stop businesses from doing so. Therefore, avoid jeopardising your brand’s credibility or reputation only to offer consumers what they want to hear.
Final Word
It shouldn’t take long to make beautiful custom labels that stand out among the competition.
By following these simple dos and don’ts, you can achieve great results with your labels. These tips can help you make your next project run smoothly, whether you’re just starting label printing or have been doing it all your life.
We hope that you find this article useful and informative. Please reach out DAL For more information about label printing and designing, click here. DAL is here to help you with all aspects of labelling, whether it’s removable labels or thermal labels.