The Hindu magazine Frontline has a new design. Frontline has been redesigned to continue the tradition of quality journalism in a format and design that are relevant for new readers. According to the group, compelling images, bolder typography, and an airy and clean design palette create a more engaging experience.
The unveiling attracted eminent personalities including Prabhat Patel, Jayati Gaosh, and CP Chandrashekar, as well as cultural activists Ganesh Devy and Jatin das, the founder of Bharatiya Muslim Mahila Andolan Zakia Soman, senior diplomats and ambassadors, academics and journalists, authors and publishers, and activists. Pawan Khera (Congress), Manojjha (RJD), D. Raja and other political personalities, such as Pawan Jha (RJD) and D. Raja of the CPI, also attended.
There was a panel discussion on the subject “Kashmir: Changing the Discourse” with Mehbooba Mufti, former Chief Minister of Jammu & Kashmir, and President of the Peoples Democratic Party, A. S. Dulat, former chief of the Research and Analysis wing (R&AW), Pavan K Varma, author, ex-diplomat, and former Rajya Sabha MP and N. Ram, former editor-in-chief, Frontline, The Hindu & Director, The Hindu Group. Vaishna roy, Frontline’s Editor, moderated this session.
Malini Parthasarathy & N. Ram launched the Frontline App. The app is currently available to Android users, and will be soon available to iOS users.
Malini Parthasarathy (then Chairperson of The Hindu Group) said, “Frontline’s journalistic emphasis has always been on longer-form journalism, examination and exploration of the larger context and background to events as they unfold on the ground. Frontline takes pride in its unflinching honesty and has a well-defined perspective that does not hesitate to highlight what it sees as the “rights” and the “wrongs” in developing situations.”
“Building on this formidable reputation and legacy, Frontline has now a strong print subscriber base of 30,000 copies and the largest active digital subscriber base of any Indian magazine. The website receives around 4 lakh monthly active users. Frontline’s highly engaged subscribers spend an average of 20 minutes per visit compared to the 2-4 minutes spent on average for most news publications. This is an indicator of the high regard for our long-form content.”
“It is obvious that especially for magazines such as Frontline, the print market remains alive and well. The Hindu and Sportstar are already undergoing a digital transition. With the redesigned print version, Frontline will also accelerate its digital push, to provide what the team promises a “Smarter Reading Experience.”
N. Ram, former editor-in-chief of Frontline and The Hindu, and Director, The Hindu Group, said, “The launch has been excellent. We talked about a very important topic like Kashmir. The launch was made more interesting by the different viewpoints that were expressed. The event saw notable figures in various fields, such as intellectuals, diplomats and avid reader. Their presence attests to Frontline’s esteemed reputation.”
Vaishna Roy, the Frontline editor, said, “I took over as editor in May last year. Since then, we have been redesigning and repositioning the magazine to fit the modern age. Our content is more engaging, has many more perspectives, and will appeal to readers from all walks of life.” Graphic designer Mario Garcia helped revamp the magazine, Roy said, adding that he had made it look elegant and vibrant.
Mehbooba Mufti, former Chief Minister of Jammu & Kashmir, and President of the Peoples Democratic party, said, “I extend my best wishes to Frontline and I hope that they keep on setting the bar high and always remain in the front.”
Pavan K Varma, author, ex-diplomat, and former Rajya Sabha MP, said, “I congratulate Frontline for relaunching in a new avatar. Previously, the magazine was considered just as the reference material, but now it will be far more readable and contemporary.”