Resolute DTF has partnered with long-term consumer Print Intelligent | Print On Demand to launch a pop-up store at Bluewater Buying Centre promoting personalised merchandise themed on ITV2 present ‘Love Island’.
The store permits followers of the present to personalise sure merchandise, together with the well-known water bottles that contestants carry with them within the Love Island villa. Different choices on supply embrace hoodies and t-shirts.
For the mission, Resolute has equipped its R-Jet Professional DTF UVi printer, which launched to the market earlier this 12 months. The machine permits for printing on quite a lot of surfaces akin to cellphone circumstances, mugs and water bottles, in addition to objects fabricated from plastic, metallic, and glass.
“The R-Jet Professional DTF UVi is nicely suited to on-demand personalisation of nearly any laborious and semi-rigid merchandise within the first official Love Island retailer,” says Colin Marsh, managing director of Resolute DTF.
Jurian van der Meer, government vice chairman of brand name licensing at Love Island maker ITV Studios, additionally spoke extremely of the mission and the way it permits followers to get their arms on personalised merchandise quicker than ever.
“Now, for the primary time, followers will be capable of store in particular person and gather personalised merch on the identical day,” van der Meer says, including: “Its a unbelievable alternative to attach with our viewers in a brand new and thrilling means.”
