DULUTH, Ga- Delta Attire, Inc. (NYSE American: DLA), a number one supplier of core activewear, way of life attire, and on-demand digital print methods, is happy to announce the expanded presence of its ocean way of life model, Salt Life, within the Northeastern United States in addition to a latest profile on Salt Life in the New York Occasions.
The Salt Life model not too long ago opened its newest brick and mortar retail location at 80 Ocean Avenue North in Lengthy Department, New Jersey. The brand new retailer is the model’s twenty third nationwide and second within the Northeast market together with the Rehoboth Seashore, Delaware retailer opened final 12 months. Salt Life’s branded retail footprint now spans the U.S. shoreline from California to Florida and as far north as New Jersey, with plans to develop additional up the east coast with a number of places in New York later this 12 months.
Salt Life President Jeff Stillwell commented, ‘We proceed to see distinctive curiosity in Salt Life throughout the Northeast, with shoppers in New Jersey, New York and adjoining states constantly among the many most energetic purchasers on our eCommerce website. The brand new Lengthy Department location supplies an amazing in-store expertise and one other alternative for Salt Life lovers within the Northeast to have interaction with our model. Our retail places have confirmed to be useful touchpoints for each current and new Salt Life clients and a key element of our omnichannel providing. We plan to proceed to spend money on retail and develop our now nationwide footprint.’
Salt Life was not too long ago the topic of a function article within the New York Occasions (Maggie Lange, Salt Life Is Coming to a Seashore Close to You, N.Y. Occasions, Could 28, 2023) highlighting the model’s origins and trajectory into a way of life model with a client base stretching throughout the USA. From its founding in 2003 by avid watermen from Jacksonville Seashore, Florida, the model has grown into the ocean way of life class chief by way of its embrace of all who love fishing, diving, browsing, seaside enjoyable, sun-soaked rest, and all the things in between.
Along with its increasing branded retail footprint, Salt Life merchandise are additionally accessible to shoppers at www.saltlife.com and in surf outlets, specialty shops, malls, and sporting items retailers throughout the USA in addition to worldwide and island vacation spot locales. Salt Life additionally affords omnichannel client engagement by way of its YouTube channel, Instagram, Fb, in-store activations, and The Day by day Salt content material portal, which incorporates Above & Under: a Salt Life Podcast in addition to constitution captain, dive teacher, and surf teacher directories. Salt Life’s rising model ambassador workforce contains quite a few skilled athletes and influencers within the fishing, browsing, diving, and music worlds.
Robert W. Humphreys, Chairman and Chief Government Officer of Delta Attire, Inc., commented, ‘It is really thrilling and rewarding to see our Salt Life model develop into new markets exterior of the Southeast and develop right into a complete way of life model with followers throughout the nation and internationally. Our success within the Northeast supplies additional affirmation of our long-held view that the Salt Life model is geographically limitless and can resonate anyplace there are people with an affinity for the ocean. The Salt Life workforce is doing an amazing job of bringing the model to shoppers and we stay up for supporting Salt Life because it strikes into extra new markets, product classes, and income channels within the coming years.’
About Delta Attire, Inc.
Delta Attire, Inc., together with its working subsidiaries DTG2Go, LLC, Salt Life, LLC, and M.J. Soffe, LLC, is a vertically built-in, worldwide attire firm that designs, manufactures, sources, and markets a various portfolio of core activewear and way of life attire merchandise beneath the first manufacturers of Salt Life, Soffe, and Delta. The Firm is a market chief within the direct-to-garment digital print and success trade, bringing proprietary DTG2Go expertise and innovation to buyer provide chains. The Firm focuses on promoting informal and athletic merchandise by way of a wide range of distribution channels and tiers, together with out of doors and sporting items retailers, impartial and specialty shops, higher malls and mid-tier retailers, mass retailers and e-retailers, the U.S. navy, and thru its business-to-business e-commerce websites. The Firm’s merchandise are additionally made accessible direct-to-consumer on its web sites at www.saltlife.com, www.soffe.com and www.deltaapparel.com in addition to by way of its branded retail shops. The Firm’s operations are situated all through the USA, Honduras, El Salvador, and Mexico, and it employs roughly 7,000 individuals worldwide. Further details about the Firm is on the market at www.deltaapparelinc.com.
Justin Develop, 864-232-5200 x6604
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Supply: Delta Attire, Inc.